Advisory Board
Our experienced Advisory Board is stacked with industry leaders and innovators.
Head of Advisory Board
Rob Grubka
Rob brings deep experience scaling large, complex benefits platforms and leading enterprise distribution at one of the largest workplace solutions providers in the country. As lead advisor, he provides strategic guidance on carrier relationships, product positioning, and enterprise go-to-market execution.
Advisory Board Members
Crystal brings extensive experience leading one of the most widely adopted benefits administration platforms, with a strong track record of driving growth and innovation. She advises on platform strategy, user experience, and scaling operations across large employer and broker ecosystems.
Shobin brings operator-level insight from building and scaling a modern benefits platform focused on consumer-driven healthcare. He advises on product development, fintech integration, and creating intuitive, high-engagement user experiences
Greg brings deep operational expertise from a fast-growing benefits platform, with a focus on simplifying complex processes for brokers and employers. He advises on scaling internal operations, partner enablement, and delivering a modern benefits experience.
Andrew brings a strong distribution perspective from one of the leading general agencies, with deep relationships across brokers and carriers. He advises on go-to-market strategy, channel development, and aligning platform capabilities with broker needs.